Tourism promotion: TCT urges authorities to market Thailand as prime retiree vacation spot

Tourism promotion has driven the Tourism Council of Thailand (TCT) to urge the new government to market Thailand as a major destination for retirees while advocating for regulatory modifications that would encourage the development of the tourism business. Fortune met with representatives from the Thai Sang Thai Party to debate these proposed changes, following the party’s consultation with tourism associations from Phuket, Phangnga and Krabi.
TCT president Chamnan Srisawat emphasised the necessity to elevate the problem of tourism development to a nationwide stage, proposing a committee led by the prime minister to contain all related government ministries. This comes as multiple regulations require amending, an area that falls beneath the duty of different ministries apart from the Tourism and Sports Ministry.
Regarding tourism promotion, the TCT recommends marketing Thailand as a gorgeous destination for retirees by offering health and wellness products designed to cater to high-spending guests. This is consistent with Thailand experiencing an increasingly ageing demographic.
Supant Mongkolsuthree, former Federation of Thai Industries chairman and economic chief of the Thai Sang Thai Party, noted that delays in forming a new government are negatively impacting economic confidence and foreign investment. As MPs-elect await endorsement from the Election Commission, the coalition authorities is actively gathering opinions from stakeholders across various industries to inform future policy-making.
In addition to attracting international retirees to the nation, Supant mentioned making a central reserving platform that would incorporate tourism products such as motels, restaurants and sights. This would serve to extend native operators’ benefits, while additionally stopping a considerable lack of revenue to international platforms thereby boosting tourism promotion.
After discussions with the personal sector in three southern provinces along the Andaman Coast, Khunying Sudarat Keyuraphan, leader of the Thai Sang Thai and a party-list MP-elect, revealed that an agreement had been reached to ascertain two working groups inside the coalition. These groups will focus on driving two key policies.
The first objective entails making a particular Andaman tourism financial zone to expedite the event of tourism infrastructure with the aim of doubling tourism revenue to 1 trillion baht from the three provinces. This economic zone’s committee board will consist of public, personal and group representatives responsible for coordinating economic growth and funding, reported Bangkok Post..

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