Row erupts over Thailand’s unfair allocation of World Cup games

After almost a month of, will Thailand get to look at World Cup at no cost or not was resolved just within the nick of time for the primary game however now a new row has erupted over the unfair allocation of displaying the games.
The Association of Digital Television Broadcasting (ADTEB) slammed the Sports Authority of Thailand’s (SAT) allocation of World Cup 2022 matches for being unfair and formally protested to the National Broadcasting and Telecommunications Commission (NBTC).
The SAT’s choice to award True Corporation the proper to select up to 32 World Cup matches it needs to air ahead of other broadcasters was criticised as “completely unfair” by the ADTEB.
True Corporation was one of the major sponsors who answered calls to help the federal government bridge the shortfall to buy the broadcasting rights for the World Cup.
Government departments managed to come up with about 1 billion baht but it was nonetheless some four hundred million baht in need of FIFA’s asking price.
The SAT was forced to find sponsors to plug the gap with simply three days left earlier than the matches kicked off on Sunday.
True Corporation, Thai Beverage, and PTT, all answered the SAT’s call and chipped within the essential funds so Thailand’s footie followers might watch the World Cup for free.
The SAT governor, Kongsak Yodmanee, yesterday said the agency’s choice to award True Corporation first pick of the matches was honest and dismissed ADTEB’s criticisms.
Smooth was allowed to pick first as it had contributed 300 million baht to help the SAT buy the rights, more than half of the money offered by other personal sponsors put collectively.
“The primary sponsor deserves precedence.”
Kongsak also added that that the rights to the other 32 matches were awarded to 17 TV channels in a draw..

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